How Bullseye works
Three steps from messy CRM attribution to a revenue number your owner trusts.
Connect and map sources
Hook into your CRM, call tracking, ad platforms, forms, and chat. Bullseye maps every source field to a single revenue model so the numbers line up across systems.
Multi-stage QA
Automated checks plus human analyst review catch missed conversions, mis-attributed jobs, and duplicate leads. The number on your dashboard is the number you defend to ownership.
Launch with revenue clarity
Live reports for marketing, ops, and owners. Plus RevSync pushes real booked and closed revenue back to Google Ads so Smart Bidding optimizes for money, not form fills.
Why CRM attribution is usually wrong
Most CRMs in home services credit jobs to the wrong source. Calls get tagged as direct. Forms get attributed to organic when paid keywords drove the visit. Customers booked through chat lose their first-touch source on the way to the dispatcher.
Bullseye reconciles call tracking, ad platforms, and CRM data into one record per lead. Every booked job, every closed sale, every canceled ticket flows back to the channel that actually drove it.
That is the difference between optimizing for cheap leads and optimizing for booked revenue. The second one is where the money is.